Although fair skin is always associated with beauty standards in India. It is moreover a personal choice for someone to go for fairer skin. There are many fairness creams available over the counter promising whiter skin within weeks/month of duration. These fairness creams are usually acting like bleaching agents on the skin and despite the use of cheap chemicals to make these creams the damage to the skin is furthermore high if these creams are used for longer durations. However, there are multiple aesthetic treatments for skin whitening to achieve permanent fairness without affecting the skin with chemicals.